SS17 Trends


The white shirt dress becomes the white coat.

As a statement or head to toe, white is chic and understated. White items are the ultimate neutral and a minimalists dream. This means they make the perfect foil for some of this season’s most challenging loud and OTT trends.

Our obsession with white kicks is at saturation point. They literally go with everything. White linen is the ideal summer fabric. In an oversize cut you are beach-ready. Bring on the holiday! It’s Friday which means that the weekend is almost here and everything is going to be all white.

View the SS17 White trend on Pinterest.